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Social Media Marketing

Studies have shown that an overwhelming majority of consumers visit blogs, forums, video search engines, and other social media sites to obtain information about an online retailer before they purchase its goods or services. In other words, without active social media management of your brand and reputation, traditional marketing strategies will have little impact on your online audience. iClimber’s social media marketing services (aka Social Media Optimization or SMO) will enable your company to establish a strong Internet presence and build credibility with both current and potential customers. Using social media tools such as content writing, bookmarking, forum design and promotion, and the creation and development of blogs and social media profiles, iClimber will generate traffic and links for your website and help you to attract a growing base of loyal customers.

Why is social media important?
What are the long term benefits of Social Media Marketing?
How do I know if social media marketing is working?
What kind of reporting does iClimber provide for social media marketing projects?

Why is social media important?

Social media has become a part of daily life for many Internet users. Social media is primarily a venue for personal communication between individuals. However, many social media sites have evolved and people have found ways to use them for business purposes as well. Sites such as Facebook, LinkedIn, and Twitter can be a great way to generate new business by using your existing network of friends. Other sites such as social bookmarking sites (Digg, Delicious, etc.) can generate traffic to your website from articles that you post. If an article posted on a major social bookmarking site receives enough bookmarks to be listed on the front page, it could generate thousands of visitors to your website.

Blogs and forums are other types of social media. These types of social media provide you with additional content posted by yourself and by your users, which will result in more traffic to your website as well as more brand coverage.

What are the long term benefits of Social Media Marketing?
  • Networking
  • Buzz
  • Brand equity
  • Creating trust in a brand
  • Reputation Management
  • Traffic
  • Links for SEO
How do I know if social media marketing is working?
While it is hard to track the results of social media marketing, there are usually ways to tell if your campaign is working. There are several things you can do:
       a)  Check your website stats and look at your referring logs to see if you are             getting any referrals from social media sites.
       b)  Ask your site visitors and callers how they found you.
       c)  Keep track of your referrals and see if you are being referred business as a             result of your involvement in social media.

What kind of reporting does iClimber provide for social media marketing projects?
We normally provide monthly reports on all work performed. For example, if we post anything on any social media sites, blogs, or forums, we will send you a report detailing the posts and/or number of posts made on each site during that month, as well as links to the posts.

For more information on our Social Media Marketing Services, please visit one of the links below:

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