iClimber – Search Engine Optimization and Marketing Explained, CPC, PPC, etc

	Yahoo! Creates Olympic Games Portal
	ButtonALL Adds Universal Remote
	Thinkronize Unveils Assessment and Reporting
	IMM Releases Document Search Engine
	Registration Opens for Google's Code Jam 2008
	More news

Toll Free: 1-888-8iclimb
(1-888-842-5462)
Local: 818-526-4848


	What is Search Engine Optimization (SEO)? What is the difference between Natural SEO, Organic SEO and Black Hat SEO? What are Meta Tags? What is Link Popularity? What is Cost-Per-Click (CPC) Advertising? Is search engine submission still necessary? What is Pagerank? How does iClimber service differ from other SEO companies? How long will it take to get rankings? Can iClimber guarantee rankings? What kind of reporting does iClimber provide? What is Search Engine Optimization (SEO)? Search Engine Optimization (SEO) is the process of modifying your website and enhancing external links in order to boost your rankings on search engines. Search engines use hundreds of factors to determine a website's rankings, such as having keywords in the title of a page, having keyword-rich Meta Tags (see below) and having many external sites link to your site. An SEO company will know the most important factors that need to be modified on your website to get you top rankings. What is the difference between Natural SEO, Organic SEO and Black Hat SEO? Sometimes SEO is referred to as Natural SEO or Organic SEO, which means that the techniques used in the SEO process are in accordance with search engine guidelines and no tricks are used to fool search engines. Black Hat SEO refers to an SEO technique that uses tricks to fool search engines, such as hidden content and sneaky redirections. Companies using tricks for SEO often get their clients’ sites banned in search engines. iClimber uses only Natural SEO techniques. What are Meta Tags? Meta Tags are hidden HTML tags used in the underlying code of a website. The search engines are able to read these tags to determine a website’s keywords and description. Although not as important as they were several years ago, Meta Tags are still necessary to have on your page. Oftentimes a website's description displayed in the search engine is picked up from the Meta Tags. What is Link Popularity? Link Popularity is one of the main factors used by search engines to determine a website's rankings. The more people there are linking to your website, the more popular your website is and the better your rankings will be. The higher the quality or Link Popularity of the site linking to you is, the better. It is also important to have links from similar websites. Having relevant keywords in the anchor text of the link is beneficial for optimization. iClimber pays close attention to all factors related to link popularity. We always try to get our clients the highest quality links possible. What is Cost-Per-Click (CPC) Advertising? Cost-Per-Click (aka Pay-Per-Click or PPC) advertising is purchasing keyword-based links that will appear as ads in the sponsored section of search engine results pages. These ads are usually displayed in the first two or three positions of the search engine results for Google and Yahoo and/or in a column to the right of the unpaid listings. The pricing is usually auction based, but some search engines such as Yahoo and Google will also factor click-through numbers and ad quality to determine your ad rank. With CPC advertising, you pay only when the link is clicked. These paid listings will generate instant traffic, but in the long run will likely cost you a lot more than SEO. Is search engine submission still necessary? In the old days, search engine submissions were the only way that websites could be discovered. In order to show up on search engine ranking results, you would have to submit your site directly to the search engines. Nowadays, websites can be discovered through link development. If you have at least one link pointing to your site from another site that's already listed, your site will show up in the major search engines. For new websites, manual submissions are still recommended. These submissions should be done as soon as possible so that you can get your site listed on the search engines immediately. What is Pagerank? PageRank is one of the most important factors that contribute to your search engine rankings. PageRank is a Google algorithm that analyzes link structures and establishes a value for individual Web pages. Every Web page is assigned a value from 0 to 10. The more quality links you have pointing to your site, the higher your PageRank will be. Links from sites that already have a high PageRank are the most desirable links you can have. If you have a lack of quality links, your PageRank will be low. By adding the Google Toolbar to your Internet browser, you can view the PageRank of every site you visit. If you don't have the Google Toolbar installed on your computer, you can check your PageRank using online tools such as http://www.prcheckingtool.com. For further reading on the subject, visit http://www.prcheckingtool.com/pagerank.html. How does iClimber service differ from other SEO companies? At iClimber, we only use Natural SEO techniques. Each client at iClimber will be assigned a project manager who will lead a team of website optimizers, content writers, link developers, directory submitters and ranking report staff. We take pride in our well-trained and highly educated staff, all of whom have years of SEO and related industry experience. Above all, what distinguishes us most from other SEO companies is our extensive record of achieving top rankings at the best value for our clients. How long will it take to get rankings? Search Engine Optimization is not a short-term marketing solution. It takes time to increase your search ranking results. The time frame for results will vary from company to company and from search engine to search engine. Typically, our clients will start to see initial results within three months after our optimization efforts have begun. These initial results will continue to improve on a monthly basis. The more competitive the industry and the keywords, the longer it will take to see good results. Can iClimber guarantee rankings? In most cases, yes, we can. Ranking guarantees are made on a case-by-case basis. We truly believe that if a SEO company knows what they're doing, they should be able to provide a ranking guarantee based on their experience of the client's industry. Please inquire about our guarantee when you contact us. What kind of reporting does iClimber provide? We will email you monthly ranking reports. These reports will show you how your keywords are performing in the top 30 positions of the major search engines. In addition to these ranking reports, status reports will also be emailed to you. These reports will show you the overall progress of your optimization project. You will be in contact with several iClimber representatives who are working on different areas of your project. If you ever have any questions about the status of your project, an account rep will be available during normal business hours to handle all of your consulting needs.