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Cost-Per-Click (CPC) Advertising

What is Cost-per-click (CPC)?


Cost-per-click (CPC), which is also known as pay-per-click (PPC), refers to sponsored ads sold directly by major search engines. These keyword-based ads are usually labeled as sponsored and appear in the first two or three positions of a search results page and/or in a column on the right side of the screen. PPC ad rankings are based on a formula that takes into account the highest bid amounts, the highest number of clicks and the keyword relevancy of the ad to the user’s query. A professionally managed PPC campaign will yield the best results and return on investment (ROI).

PPC advertising will enable you to drive targeted traffic to your website while easily managing budget constraints and measuring ROI. CPC advertising also provides a strong complement to natural search engine optimization efforts. Whether your objective is short or long term, a focused and well-planned PPC strategy will mean the difference between a profitable advertising campaign and a painful one.


Campaign Creation


Using in-house and third-party keyword research tools, iClimber will carefully select hundreds of targeted keywords for your campaign. CPC success is not as easy as simply choosing the most popular keywords. The highest-searched keywords are often the most expensive ones on which to bid and therefore may provide the worst ROI. iClimber’s CPC experience enables its clients to bid on hundreds of low-cost keywords that will provide long-term traffic growth and a stronger ROI.


Campaign Optimization


As with Natural Search Engine Optimization, keyword research is critical to the success of a CPC campaign. With CPC advertising, it is especially undesirable to pay for keyword click-throughs by unlikely conversion prospects. iClimber will maximize the profitability and precision of client advertising by implementing CPC campaign optimization for the most effective mixture of ad copy, keywords, landing pages, budgeting and geographical targeting. iClimber will use proven marketing copy techniques to ensure that client product and service descriptions are relevant and enticing enough to attract the most ideal conversion prospects.


ROI Tracking


iClimber will manage bids across multiple CPC search engines and track incoming traffic from click conversions. iClimber begins each CPC campaign with several ad copy variations. The client will see exactly which copy variations, keywords and search engines are converting to leads and use iClimber’s tracking reports to adjust CPC campaigns accordingly for best ROI. iClimber’s goal is to increase its clients’ profitability by driving more sales with fewer advertising dollars.

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